UK HealthCare is the hospitals and clinics of the University of Kentucky. But it is so much more. It is 9,000 people – physicians, nurses, pharmacists and other healthcare professionals – all dedicated to providing the most advanced, most effective care available, not just in Kentucky but anywhere.
At a time of expansion and new partnerships, UK HealthCare had a mission to change the course of Kentucky's health and help a wide range of population receive an access to a world-class healthcare. Based on this mission we formed the creative idea: Amplify. It represents amplifying hope and providing care to people from near and far. It also represents the ambition to grow and reach out far beyond the walls of the hospital by collaborating and partnering with healthcare providers and clinics all over Kentucky.
The graphical forms express it through multiplications and repetitions. The colors create a sense of illumination. And the imagery was selected to reflect both the scientific and medical aspect, as well as the authenticity of Kentucky, its people and its landscapes.