Creating a New Brand - Prime 6 Charcoal
Pure charcoal. Pure taste. Prime 6 is made out of hardwood waste sawdust, compressed and slow-carbonized into a dense charcoal. That’s it. No binders. No additives. No filler. No chemicals to smoke up onto your food. The unique hexagonal design lets air circulate better for more even cooking. And because Prime 6 is denser than other charcoal, it burns longer, more even, and hotter, leaving almost no ash – and minimal clean up. So you can get the best out of your grill, the purest flavor from your food – and make memories to last a lifetime. The identity and packaging are inspired by the charcoal unique hexagon shape. The watercolor artwork expresses the artful experience of sparking a fire, grilling, cooking, and socializing. The package was designed to stand out on the shelf and break out of the category, while providing a unique and elegant way to carry the product.