Cognizant, Ranked #185 on the Fortune 500, is a technology company that engineers modern businesses. Cognizant helps companies modernize technology, reimagine processes and transform experiences so they can stay ahead in a fast-changing world. With corporate headquarters in the United States and offices across 35 countries worldwide, Cognizant’s global presence extends their delivery capability and amplifies its impact.
In 2021 the company initiated a new brand positioning to Increase brand awareness, recognition, and shift perception from an outsourcing provider to a pre-eminent technology services brand.
The new and inspiring brand platform; “Intuition engineered” portrays Cognizant as visionary, progressive, and future-oriented. To successfully deliver this unique platform Cognizant partnered with One Design NYC to develop and launch a brand-new visual identity system including a new logo.
The new visual identity portrays Cognizant as a future-forward company, a leader in delivering human insight at superhuman speed.
Unlike a big agency with extended teams and a complex process, with a team of only five people, our approach was nimble, strategic and detail-oriented, involving senior leadership at every step.
The new identity launched in March 2022.
Orna Navon - Client engagement, creative direction, design
Nertil Muhaxhiri - Design, 3D design, animation
Sanha Park - Design
Alexandra DiMaio - Production, design