Atrium Health Rebrand
The roots of Carolina Healthcare date back to 1940, when Charlotte Memorial Hospital was built to care for a growing and changing city. Since then, it transformed with purpose into the nation's leading integrated healthcare system, with one promise: providing health, hope and healing – for all. A compassionate, world-class healthcare that knows no boundaries or barriers and is committed to helping individuals along their unique journey, especially in rural areas and for the most vulnerable populations. The first step was changing the name to one that truly expresses the new health Care system - Atrium Health. Atrium – a place full of light that is open to everyone. A place where inspired minds, diverse thinkers and compassionate hearts come together to connect and advance health. The logo has been refreshed and the system was designed to express the openness and expansion of a compassionate, clinically advanced, and a world-class care for all. Levine Children's was branded similarly with the addition of vibrant colors to represent the pediatric care within the healthcare system.